Retail Focus

APRIL 4, 2024

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Modern luxury marketing relies on the omnichannel experience.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

NOVEMBER 9, 2021

In 2019, it agreed to make changes to its ads platform as part of a settlement over housing discrimination issues. Its tailored ad abilities are used by wide-ranging advertisers, including political campaigns and social issue groups as well as businesses. of Facebook’s 2020 revenue. of Facebook’s 2020 revenue.

Planning 130

Planning Advertising Social Media Tailored 130

Inside Retail

JULY 7, 2023

She went on to say that Mise-En-Scene has particularly experienced a compound sales growth of nearly 30 per cent since 2019, demonstrating its popularity among customers. The company has seen increasing online search and millions of posts on social media with the #kbeauty hashtag.

Beauty and Health 130

Beauty and Health Social Media Tailored Promotion 130

Inside Retail

MAY 23, 2023

Domestic travel volume is now 90 per cent of 2019 figures, and spending has bounced back to around 70 per cent of pre-pandemic levels. In 2019, mainland Chinese tourists took 155 million outbound trips, totaling US$255 billion (A$383.6 billion) in travel spending.

Social Media 130

Social Media Tailored Shopping Marketing 130

Parcel Pending

SEPTEMBER 30, 2021

Creates Word-Of-Mouth Buzz – With the advent of social media , customers enjoy sharing their unboxings, products, and perks with followers. Increases Customer Engagement – Customer loyalty program members are more open to receiving emails, opening emails, and engaging with the retailer whether through their website or loyalty app.

Customer Retention 52

Customer Retention Engagement Form Social Media 52

Inside Retail

FEBRUARY 15, 2024

To cut through the noise, and compete with rising domestic players, luxury brands are increasingly leveraging digital platforms to engage with consumers in innovative ways. Young Chinese consumers looking for socially-driven purchases find these platforms more engaging than traditional shopping.

Engagement 130

Engagement Social Media Apparel Fashion 130

Greater Group

AUGUST 27, 2019

In today’s fast-changing retail landscape, “ Instagrammable moments ” are now part of many retail design briefs, where clients are requesting myself and my team to consider social media platforms when designing retail projects. Millennials value personalised communication and products tailored to their preferences.

Design 52

Design Social Media Balance Engagement 52