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First Bottega Veneta, then Lush. Why brands are quitting social media

Inside Retail

They both quit social media this year. And they are just the latest examples of major businesses rethinking their use of social media in recent years. Over a year later, Patagonia continues to boycott the social media giant. This seems to be the reason Bottega Veneta has moved away from social media.

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How beauty brands are powering growth on Tiktok

Inside Retail

Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. Launched in February 2019, retailer Beautylish’s in-house skincare brand was a prime candidate for TikTok buzz from the beginning. Innovative campaigns and quality products propel e.l.f.

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Best and worst case scenario: How retailers can use ChatGPT

Inside Retail

Artificial intelligence (AI) systems are used by retailers – mostly for high complexity projects, according to 2019 research. Social media content can [also] be time consuming, [but] I have used the AI to come up with a month of content. It also frees up people to do more interesting and engaging work,” he said.

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Analysis: This is how Nike’s digital sneakers could work in the future

Inside Retail

In late 2019, Nike was awarded a patent for a non-fungible token (NFT) based footwear technology linking virtual and physical items. Many systems, standards, and platforms we know today will help form the foundations. But it requires complex technologies and infrastructure for it to exist, and we’re not there yet.

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Why Innovative Loyalty Card Programs Can Significantly Improve Customer Retention & Engagement

Parcel Pending

Membership levels based upon the amount a customer spends are the most common form of loyalty program. Instead, shoppers are clamoring for instant benefits in the form of immediate discounts on their purchase (53%) and faster shipping (51%). Starbucks customers, for example, feel engaged with its annual free birthday drink.

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A taste of home: The rise of expat retailers

Inside Retail

Beyond selling goods, British Corner Shop connects a large community of expats on social media, with 130,000 followers on Facebook and 21,000 on Instagram. We have 7500 very engaged members who predominantly showcase their skills when it comes to cooking classic British food. Demand from Irish diaspora. A taste of Korea.

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Two for one: Why age diversity in the workplace is a good deal

Inside Retail

Age discrimination, or ageism, is a commonly experienced form of discrimination. According to the Australian Human Rights Commission (AHRC), between 2018 and 2019, 61 per cent of employment complaints fell under the Age Discrimination Act. Use multiple channels of communication. Provide equal access to opportunities.

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