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Why Innovative Loyalty Card Programs Can Significantly Improve Customer Retention & Engagement

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Savvy retailers are updating their customer loyalty programs to increase customer satisfaction and ensure customer retention. The lure of loyalty cards remains the same since its inception: it’s more cost efficient to retain an existing customer than it is to acquire a new customer. Parcel Pending.

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Digital Transformation in Retail: The Need is Now

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Target’s app, for instance, incorporates a store directory to help shoppers quickly locate items, allows the download of instant coupons, offers easy scanning of their wallet’s barcode at checkout, keeps a shopping list as well as a list of favorites, and even connects them with their local store for faster curbside pick-up! June 10, 2019.

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Yes, the Customer Experience Still Matters: Here’s Why

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The COVID-19 pandemic has transformed many areas of our lives, including the way we shop. While we now have to wear masks and practice social distancing, there’s one thing that hasn’t changed: the need for retailers to consistently deliver a great customer experience. International Council of Shopping Centers. 2019, April 3).

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Solving the Problem of Last-Mile Delivery to the Customer

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In-person shopping is not dead. Retail stores continue to play a big role in the customer experience, bringing in impulse purchases, acting as brand builders, and efficiently traversing “the last mile” to get purchases into the hands of consumers and improve their customer retention rate. 2019, December 20).

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Solving the Problem of Last-Mile Delivery to the Customer

Parcel Pending

In-person shopping is not dead. Retail stores continue to play a big role in the customer experience, bringing in impulse purchases, acting as brand builders, and efficiently traversing “the last mile” to get purchases into the hands of consumers and improve their customer retention rate. 2019, December 20).

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How to Improve the ROI of Your Customer Experience

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In today’s “ customer first” world, omnichannel marketing is a key influencer in a good customer experience ; shoppers want to purchase effortlessly and seamlessly across every platform; they want to choose where they shop, how they shop, and how they want it delivered. Customer Experience Boosts Employee Retention.

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How to Improve the Post-Purchase Experience for Your Retail Customers

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However, demonstrating a great customer experience significantly increases customer loyalty. Lowers Acquisition Costs – To put it succinctly, customer retention is five times cheaper than acquisition 2. Employing the techniques discussed here enables you to keep an existing customer happy with your brand.