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Nike races into the metaverse with acquisition of NFT studio RTFKT

Inside Retail

DECEMBER 13, 2021

In December 2019, the brand patented Cryptokicks, a blockchain-enabled system that assigns NFTs to physical sneakers to verify their authenticity and ownership. According to digital currency investor Grayscale, it’s anticipated that the global market for goods and services in the metaverse will soon be worth $1 trillion.

Artistic 246
Artistic Fashion Brand Implementation Art 246
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Retail Spaces That Build Community

Quarter 20

AUGUST 9, 2019

Retail's Seismic Shift, 2019. ). Drawing potential brand ambassadors into events, and letting them help strengthen your network provides an organic element to driving retail foot traffic. This is not just influencer marketing, but full ambassador programs with local in-store interaction. They need reinvention.

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Retail Space Space Outdoor Promotion 52
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