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Nike races into the metaverse with acquisition of NFT studio RTFKT

Inside Retail

DECEMBER 13, 2021

In December 2019, the brand patented Cryptokicks, a blockchain-enabled system that assigns NFTs to physical sneakers to verify their authenticity and ownership. Nike has made several significant moves to ensure it is ready for Web 3.0 and the metaverse. It also has collaborated with Fortnite and Roblox.

Artistic 246
Artistic Fashion Brand Implementation Art 246
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Retail Spaces That Build Community

Quarter 20

AUGUST 9, 2019

Retail's Seismic Shift, 2019. ). While you are assessing what your brand is trying to promote you will want to think about how to pull together a community through your retail environment using your product/purpose/movement. community-oriented retail environment for your next brand experience build out. They need reinvention.

Retail Space 52
Retail Space Space Outdoor Promotion 52
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