2019, Brand Implementation, Marketing and Planning

Nike races into the metaverse with acquisition of NFT studio RTFKT

Inside Retail

DECEMBER 13, 2021

In December 2019, the brand patented Cryptokicks, a blockchain-enabled system that assigns NFTs to physical sneakers to verify their authenticity and ownership. But Donahoe called the RTFKT acquisition “pivotal”, noting that it includes “a very talented team of creators with an authentic and connected brand. and the metaverse.

Artistic

Artistic Fashion Brand Implementation Art

Retail Spaces That Build Community

Quarter 20

AUGUST 9, 2019

Retail's Seismic Shift, 2019. ). Drawing potential brand ambassadors into events, and letting them help strengthen your network provides an organic element to driving retail foot traffic. This is not just influencer marketing, but full ambassador programs with local in-store interaction. They need reinvention.

Retail Space

Retail Space Space Outdoor Promotion

Create Retail Today

Nike races into the metaverse with acquisition of NFT studio RTFKT

Retail Spaces That Build Community

Webinars

Stay Connected