article thumbnail

Nike races into the metaverse with acquisition of NFT studio RTFKT

Inside Retail

But Donahoe called the RTFKT acquisition “pivotal”, noting that it includes “a very talented team of creators with an authentic and connected brand. Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community and extend Nike’s digital footprint and capabilities.”. What is RTFKT?

Artistic 246
article thumbnail

Today’s Interactive Retail Displays

Frank Mayer

It’s no surprise to see innovative brands implementing unique elements into their merchandising programs. The insight can help brands tailor other aspects of their marketing from traditional advertising to brand ambassador partnerships. Conclusion.

Display 54
article thumbnail

Retail Spaces That Build Community

Quarter 20

Drawing potential brand ambassadors into events, and letting them help strengthen your network provides an organic element to driving retail foot traffic. This is not just influencer marketing, but full ambassador programs with local in-store interaction. community-oriented retail environment for your next brand experience build out.