Nike races into the metaverse with acquisition of NFT studio RTFKT
Inside Retail
DECEMBER 13, 2021
In December 2019, the brand patented Cryptokicks, a blockchain-enabled system that assigns NFTs to physical sneakers to verify their authenticity and ownership. According to digital currency investor Grayscale, it’s anticipated that the global market for goods and services in the metaverse will soon be worth $1 trillion.
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