Nike races into the metaverse with acquisition of NFT studio RTFKT
Inside Retail
DECEMBER 13, 2021
In December 2019, the brand patented Cryptokicks, a blockchain-enabled system that assigns NFTs to physical sneakers to verify their authenticity and ownership. The most recent and noteworthy collaboration was with contemporary Japanese artist Takashi Murakami. and the metaverse. A boon for NFT start-ups.
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