2019 Advertising Social Media Strategy 
Inside Retail
MAY 14, 2024
How Liquid Death stands out in an oversaturated beverage market Liquid Death was founded by advertising creative turned entrepreneur Mike Cessario, who asked himself the multibillion-dollar question: “What would I want to be seen carrying around a party?”
Inside Retail
FEBRUARY 7, 2022
In 2019, the brand added seven more skin shades; however, in comparison to many other beauty brands, which can offer up to 60 shades, this was considered far too little. Social media darling no more. The post How beauty brand Glossier went from social media darling to social outcast appeared first on Inside Retail.
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Inside Retail
MAY 19, 2024
In a 2019 survey of 4500 18-34-year-olds in China, France, Germany, the UK and the US by global consulting firm AlixPartners, 72 per cent of respondents said it was important to purchase healthy or clean personal care products. Annual revenue, he said, is roughly US$60 million globally.
Inside Retail
AUGUST 21, 2022
Sephoria was originally a physical event, in 2018 and 2019. Advertising and marketing in beauty have completely changed over the last century. What began as static media has turned into something social, immersive, and interactive. We still love physical products after all, especially makeup and skincare products.
Inside Retail
JULY 26, 2021
According to the Ministry of Public Security China, in 2019, over 160 million people exited the country for pleasure or business, notably spending an average of US$1500 per person while abroad. These tactics also highlight the influence and impact social media has on creating and converting demand. Second-life commerce.
Inside Retail
APRIL 27, 2022
During 2019, for example, the average consumer purchased from a total of nine online retailers per year, whereas they’re now shopping from as many as 15 retailers. In Australia, 52 per cent of marketers say that brand partnerships are already a significant part of their promotional strategies.
Inside Retail
JULY 4, 2023
Those domestic upstarts don’t have a cheering stadium crowd to egg them on, but they do have on their side increasingly nationalistic voices within the government and on social media. Compared with the situation pre-Covid, the glass is only half full though; in fiscal 2019, the Greater China business brought in $6.2
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