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FTC Announces Orders to Address Deceptive Advertising on Social Media and Video Streaming Platforms

Hunton Andrews Kurth

The orders request information from 2019 through the present about the companies’ standards and policies related to paid commercial ads and the companies’ processes for screening and monitoring for compliance with those controls, including human review and use of algorithmic, machine learning or automated systems.

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First Bottega Veneta, then Lush. Why brands are quitting social media

Inside Retail

They both quit social media this year. And they are just the latest examples of major businesses rethinking their use of social media in recent years. Over a year later, Patagonia continues to boycott the social media giant. This seems to be the reason Bottega Veneta has moved away from social media.

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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

In 2019, the brand added seven more skin shades; however, in comparison to many other beauty brands, which can offer up to 60 shades, this was considered far too little. Social media darling no more. The post How beauty brand Glossier went from social media darling to social outcast appeared first on Inside Retail.

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‘Not enough to stop paid advertising’: Inside Lush’s decision to quit social

Inside Retail

British beauty brand Lush made headlines this week over its decision to quit posting on four of the most popular social media platforms in the Western world – Facebook, Instagram, TikTok and Snapchat. . IR: Lush quit Facebook and Instagram in 2019, but started posting off and on again in 2020. Why was that?

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What brands can learn from Banana Republic’s successful comeback

Inside Retail

Shortly after his appointment, Gap Inc reported a US$16 million net loss in the fourth quarter of 2020, with Banana Republic’s sales dropping two per cent from 2019 levels. While the typeface might not have changed, over the past three years, Banana Republic has successfully evolved into a fashion brand for the modern social media era.

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As millennials embrace natural skincare, Jurlique sees an opportunity to grow

Inside Retail

The global market for natural and organic cosmetics is projected to reach US$37.44 per cent from 2024 to 2032, according to Zion Market Research. China is the brand’s top market, followed by Australia, Hong Kong and then Japan. So far this year, the brand is seeing double-digit growth in most markets, including China.

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The Power of Twitch Streamers in Driving Retail Brands

Retail Focus

Although social media platforms like X (Twitter), Instagram, and Facebook have long been staples in marketing campaigns, another medium that’s been gaining traction and proving its worth is Twitch. With around 19 million followers, Adidas invited him to collaborate in 2019, promoting their sportswear and gaming-related products.