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Lush left social media in 2021. Here’s why – and what happened next

Inside Retail

However, the reality is that many tactics relied on to achieve commercial success in this space are still dependent on predatory algorithms that violate the privacy of users, who are more aware than ever and are frustrated at the breach of trust. Taking responsibility At Lush, we consider ourselves a socially responsible brand.

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Immersive, inclusive and interactive: Sephora goes virtual

Inside Retail

Sephoria was originally a physical event, in 2018 and 2019. Each space will be dedicated to a variety of beauty experiences, from product updates, to learning about BIPOC [Black and Indigenous people of colour] and Latin-owned beauty brands, to wellness activities such as meditation, facial exercises, and aura readings.

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One to watch: APAC goes all in on social commerce

Inside Retail

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. Covid-19 changed the way we purchase products and services.

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The three pillars Godfreys is investing in to transform the business

Inside Retail

In 2018, specialty vacuum and cleaning retailer Godfreys was delisted from the ASX and bought back by the family of John Johnson, who started the business 90 years ago. Over the last six months, Lee said that Godfreys has started investing more heavily in social media , including utilising influencers to promote the business. “We

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Let’s get physical: Rihanna takes lingerie brand Savage X Fenty offline

Inside Retail

The move into physical retail is a new one for Savage X Fenty, which the world-famous singer launched online in 2018. Rihanna shared a store rendering on Instagram, which showed a space with bright, neon lights and plus-size mannequins in the window. The brand is co-owned by LVMH and reportedly worth around US$270 million.

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Analysis: This is how Nike’s digital sneakers could work in the future

Inside Retail

I can only imagine the vast amounts of data Nike collects and analyses – the items bought in-store and online, foot traffic and dwell time at every Nike location, product returns, website hits, social media engagement, the number of people who purchased the Fortnite x Nike bundle.

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How Hong Kong gourmet food start-up Le Dessert is tapping into tech to grow

Inside Retail

Established in Hong Kong in 2018 by Paris-born Julien De Preaumont, Le Dessert has quickly gained a reputation for its signature Pavlovas and Charlotte layer cake creations, as well as creative jar desserts and cookies. Social media platforms are at the heart of the company’s customer acquisition and retention strategy.