Mike Anthony

JULY 28, 2021

Laetitia Blot , Global Account Manager for Discounters at Danone, tells me that the channel is their 2 nd fastest growing channel globally and contributing to almost half of Danone’s total Dairy & Plant-Based business growth since 2018 (and think of how many countries don’t yet have a fully-fledged discounter channel yet?).

Strategy 59

Strategy Shopping Management Other 59

Inside Retail

JUNE 27, 2022

We will continue to build a strong community by focusing on creating solid content to keep educating and engaging our Sugar community across all platforms – digital and otherwise.”. These measures have helped them determine general trends and even developed targeted marketing strategies and sales activities.

Consumer 130

Consumer Target Market Expansion Curate 130

Inside Retail

AUGUST 8, 2023

Sporting events have also proven to be invaluable for brands as a means of aligning themselves with and engaging the public. A follow-up analysis of spending data in 2018 showed that while spending slowed over the long weekend, it was significantly up the day before the long weekend.

Flow 246

Flow Merchandising Planning Marketing 246

Parcel Pending

OCTOBER 20, 2023

After all, a solid student campus life experience and leads to increased student engagement, higher success rates, improved student organization participation, and greater academic achievement. A key issue that remains for off-campus learning students is engagement. However, remote learning is not without its own challenges.

Engagement 52

Engagement Social Media Color Strategy 52

Inside Retail

JUNE 30, 2022

Long-time winemaker Shelley Cox has found a cost-effective way to promote and sell brands from her Barossa community. Shelley pivoted from her 20-year winemaking career in 2018 to start her consultancy business guiding small businesses in the Barossa.

Shopping 130

Shopping Social Media Space Promotion 130

Inside Retail

JUNE 30, 2022

Long-time winemaker Shelley Cox has found a cost-effective way to promote and sell brands from her Barossa community. Shelley pivoted from her 20-year winemaking career in 2018 to start her consultancy business guiding small businesses in the Barossa.

Shopping 130

Shopping Social Media Space Promotion 130

CRP

JANUARY 27, 2023

Consumers have understandably grown skeptical about brands indulging in self-promotion. This is why the demand for unique and innovative digital marketing strategies has increased. A short production time, combined with a cohesive brand, marketing, and e-commerce strategy, paved Bing’s way to community-driven success.

Gifts 52

Gifts Fashion Color Promotion 52

Inside Retail

AUGUST 16, 2021

Added to a growing list of national holidays in China, May 10 was declared ‘Chinese Brands Day’, an event that proudly promotes “Made in China” and an attempt to shed the counterfeit and copycat stereotypes equated with overseas brands. While this seemed like an easy and sure-fire strategy, such linkages no longer appeal to millennials today.

Consumer 130

Consumer Beauty and Health Fashion Marketing 130

Trade Group

SEPTEMBER 4, 2021

At RSA 2018, Miller visited 566 booths in three hours but sadly, “every vendor sounded the same, and you had to go beyond the surface level to find out how they differentiate themselves. 3: Train booth staff on key messaging and engagement strategies. And guess what? Check out our case studies for photos and details.

Engagement 52

Engagement Social Media Promotion Perspective 52

Eye on ESG

JANUARY 12, 2022

The sustainable investing market is witnessing remarkable growth: since 2018, annual cash flows into sustainable funds have increased tenfold. Now, more than ever, investors and asset managers alike seek sustainable products and strategies offering robust financial returns.

Management 40

Management Strategy Engagement Flow 40

Trade Show Booth Companies - Trade Group

APRIL 10, 2023

Whether it’s a digital ad campaign that increases revenue or a corporate event that strengthens the bonds within the company, marketing leaders get to test their communication and strategy skills on a day-to-day basis. Managing a successful trade show strategy has to be in the bid for the top three.

Design 52

Design Engagement Marketing Display 52

Greater Group

DECEMBER 24, 2019

Experiential retail creates a safe space for new customers to be charmed by what the store offers, and for customers already familiar with the brand to promote their idea of it and solidify their commitment to it. After seven years in business, Story was acquired by Macy’s in 2018 and relaunched as STORY at Macy’s.

Social Media 52

Social Media Concept Gifts Color 52