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What brands can learn from the Béis Wash marketing strategy

Inside Retail

The evolution of once seemingly functional items, such as luggage, shoes and the humble water bottle, into status symbols, has led particular brands to develop cult followings and created opportunities for new products and services that cater to these consumer obsessions. The #airportoutfit has amassed over 690.3 I know what I want.

Strategy 246
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How US start-up Subtl Beauty stacks up in a hypercompetitive beauty market

Inside Retail

Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items. RR: Trust your gut.

Marketing 130
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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Foresight does not require a belief in astrology.

Strategy 245
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Inside the evolution of BNPL and the modern consumer

Inside Retail

Less than five years ago, many consumers wouldn’t have heard of buy now pay later (BNPL). per cent in September 2018,” said Roy Morgan CEO Michele Levine in a statement. We take a look at some of the fascinating consumer shifts around BNPL that have happened in the retail landscape lately. Trust and the consumer.

Consumer 130
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How the return of the Victoria’s Secret fashion show could create “brand heat”

Inside Retail

First introduced in 2004, the annual fashion show was put on hiatus in 2019 after the show reported its lowest-ever ratings in 2018. However, the impact of these marketing shifts remains to be seen. Last week, the retail industry was buzzing with the news that Victoria’s Secret’s fashion show is coming back.

Fashion 147
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Under Armour Names First Chief Consumer Officer

VMS

has appointed Massimo Baratto as Executive VP, Chief Consumer Officer, according to a press release. Baratto, who joined Under Armour in 2018, has served as Managing Director of the EMEA region. Kara Trent will succeed Baratto as Senior VP/General Manager of EMEA. Under Armour (Baltimore, Md.)

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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). These brands, often unique or even unknown to the market, satisfied the desire for individuality. Chinese sportswear company Li-Ning.

Consumer 130