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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Despite being a buzzword, digital transformation has now become a defining element of modern business strategy, and its significance cannot be understated (Achille, Marchessou et Remy 2018). The resilience of these brands is exemplified by their ability to withstand economic fluctuations and evolving consumer tastes.

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30 Stats that Prove Visual Merchandising is More Important than Ever

Contra

Visual merchandising plays a pivotal role in the retail industry, significantly influencing consumer behaviour and sales outcomes. It combines aesthetics, branding, and customer experience to create an environment that not only attracts customers but also encourages purchases and brand loyalty.

Insiders

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30 Stats that Prove Visual Merchandising is More Important than Ever

Contra

Visual merchandising plays a pivotal role in the retail industry, significantly influencing consumer behaviour and sales outcomes. It combines aesthetics, branding, and customer experience to create an environment that not only attracts customers but also encourages purchases and brand loyalty.

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5 innovative fashion tech brands you should know

Inside Retail

The 2021 State of Fashion report published by McKinsey showed that data captured in the past 18 months indicates fashion moved “five years forward in consumer and business adoption of digital in a matter of months”. Starting with Chanel, Farfetch aims to enhance interactions between consumers and sales associates.

Fashion 130
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How Myer plans to reach $1 billion in online sales

Inside Retail

Myer’s online sales have more than doubled since John King took over running the department store in 2018, and the CEO believes they can double again to reach $1 billion in the not-too-distant future. QUT professor of marketing and consumer behaviour Gary Mortimer believes this is a sign of years to come. per cent year on year.

Planning 130
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Influencer-Inspired Packaging Trends 2023

CRP

Businesses – startups or big players – have inundated the online world with marketing static. Consumers have understandably grown skeptical about brands indulging in self-promotion. This is why the demand for unique and innovative digital marketing strategies has increased. But she saw opportunity beyond the gram.

Gifts 52
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Movers & Shakers Q&A with Simon Leesley, MD for UK at Stitch Fix

Retail Insider

Stitch Fix is able to offer personalisation at scale, which given recent moves in consumer behaviour, habits and expectations due to the pandemic, is more important than ever. Whether that be new marketing techniques or product innovations. I’m so proud of the UK team and the two years we’ve had in the market.

Space 52