Crypto fashion: why people pay real money for virtual clothes
Inside Retail
AUGUST 12, 2021
Digital artist and Japan-enthusiast Kai’s real name is Noah. Sello argued that the virtual garment concept could limit the waste of consumers buying clothes to wear on social media, citing a 2018 Barclaycard study which found 9% of British shoppers have bought clothes for social media photos, then returned them.
Let's personalize your content