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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

Cessario came up with the name Liquid Death and applied for the trademark in 2017, before officially launching the brand in 2019. Within an hour of the collab going live, it was sold out and social media impressions of the collection’s marketing campaign went through the roof.

Strategy 130
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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Having lived predominantly or entirely with the internet, these generations are the most likely to purchase via social media compared to older generations. While the brand just launched in December, sales in January have increased by 117 per cent month on month, and February sales are currently tracking in line with January.

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Sneaker Laundry’s Eugene Cheng unpacks the company’s Thai journey

Inside Retail

So I started the Sneaker Laundry and we were Australia’s first sneaker care shop in 2017,” he told Inside Retail. Cheng explained that Sneaker Laundry’s main point of difference is its product line. “All there [was on the market] were cobblers who didn’t know anything about the latest sneakers and how to look after them.

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Six of the best digital retail strategies for 2017

Barber Design

This week we’re taking a look at six of the best digital retail strategies to help you to stay on top of your e-commerce game this year: Mobile First for online stores . Social Marketing for Social Engagement. Social media marketing is flourishing. Does your retail business sell online? Create engaging content.

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Behind the rise and rise of Aussie designer furniture brand Sarah Ellison

Inside Retail

Pantone has previously created custom colours for the likes of Valentino, which showed its Fall/Winter 2022-23 collection almost entirely in its signature PP Pink, and American football star Tom Brady, who used Brady Blue for the launch of his activewear line. Without social, we’d be a very different business,” he said. “It

Design 244
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Analysis: This is how Nike’s digital sneakers could work in the future

Inside Retail

Sitting in the audience at Fashion Tech Forum Los Angeles in October 2017 musician will.i.am As the world’s most valuable apparel brand, Nike dominates in clothing, sneakers and culture, from high quality performance wear for elite athletes to limited release sneakers that people line up for overnight.

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Is the DTC business model dead, or just evolving?

Inside Retail

Instead of the standard 30-40 percent trade margin that traditional retailers were factoring in as a cost of selling products, DNVBs went straight to consumers, often through social media, short viral videos, and simple go-to market products, such as Dollar Shave Club’s subscription razors and All b irds ’ sustainable sneakers.