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From the All Blacks to Sylvia Park: Replay reveals NZ expansion plans

Inside Retail

Italian denim brand Replay is gearing up to enter the New Zealand market, as it looks to capitalise on the brand awareness it has built from sponsoring the All Blacks rugby team for the past two years. In Australia alone, the luxury fashion market is estimated to be worth US$2.6 Leveraging high-profile sponsorships.

Expansion 130
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How British brand Papier is driving growth in the global stationery market

Inside Retail

In a world where technology, from smartphones to AI, is being integrated into almost every aspect of daily life, it may surprise some people to learn that the stationery market is thriving. In 2017, Papier raised approximately US$4 million in a Series A funding round. per cent during the forecast period between 2024 to 2029.

Marketing 100
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“Building a brand from the ground up”: Inside LSKD’s San Diego expansion

Inside Retail

Sportswear retailer LSKD has been expanding rapidly throughout Australia in recent years, and has now set its sights on a bigger market: the US. IR: It seems that a lot of Australian retailers are considering international expansion right now. In 2017, I started trying to find our “why”.

Expansion 243
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Retail appointments of the week

Inside Retail

7-Eleven names new general manager of channel. Fiona Hayes (pictured) has been appointed 7-Eleven’s general manager of channel, following almost three decades at Telstra. In 2019 Drennan returned to The Iconic as marketing director of growth and strategy. L’Oreal Korea names Samuel de Retail as its new CEO.

Expansion 130
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Why so many global brands fail in Australia

Inside Retail

They arrived with great fanfare but many international retail brands have found the Australian retail market has been a graveyard. In some cases, the failed Australian ventures were part of a flawed strategy to breathe growth into struggling home market operations.

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“Transformation agenda”: MFG CEO on Bobux acquisition and growth plans

Inside Retail

Renowned Australian footwear business Munro Footwear Group (MFG) recently acquired the popular but beleaguered New Zealand kids’ footwear brand Bobux, as part of a plan to consolidate its presence in the children’s market. However, Bobux – which targets a younger audience – provided a point of difference, and a year-round offering.

Planning 244
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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . International expansion driven through flagships. Abandonment of sexualised marketing.

Expansion 223