How Superdry is using WeChat, Weibo and Little Red Book this Lunar New Year
Inside Retail
JANUARY 20, 2022
To celebrate the Year of the Tiger, streetwear brand Superdry is unveiling its annual Lunar New Year collection via social media platforms Weibo, WeChat and Little Red Book (LRB). There’s a bit more of a community aspect to these platforms. LRB’s audience may be smaller, but users do tend to spend big on the platform.
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