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How Superdry is using WeChat, Weibo and Little Red Book this Lunar New Year

Inside Retail

To celebrate the Year of the Tiger, streetwear brand Superdry is unveiling its annual Lunar New Year collection via social media platforms Weibo, WeChat and Little Red Book (LRB). There’s a bit more of a community aspect to these platforms. LRB’s audience may be smaller, but users do tend to spend big on the platform.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Generally, customers and brands engage in a value exchange, whereby the former agrees to share their information for personalised incentives catered to their preferences.

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Listen up: Why Mecca is tuning in to the world of podcasting

Inside Retail

According to stats from Podcast Insights, more than 155 million people are tuning in to podcasts each week, a demographic that an increasing number of brands are planning to tap into with the launch of their own shows. Chanel podcast in 2017, featuring some of the brand’s iconic visionaries, including Karl Lagerfeld. Find your niche.

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Omni Talk: Ask An Expert | Social Media’s Impact on the New Retail Landscape

Parcel Pending

The retail industry is caught in the throes of supply chain bottlenecks, labor shortages, and material scarcity – all while consumers are really starting to embrace social media for online shopping. The Gap Between Inspiration and Conversion on Social Media. Four Strategies for Improving Social Commerce.

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Is the DTC business model dead, or just evolving?

Inside Retail

Analyzing over 80 different rigorous peer-reviewed studies on DTC, we discovered a few common insights that prove the DTC model isn’t dead, it’s just evolving and, in fact, it could still be a great way for smaller brands to build customer engagement. Engaging with customers directly online is particularly appealing for new brands.

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The Power of Good Design

Design Middleeast

The design of the project started in 2017, and went on site in April 2019, and faced many delays due to COVID-19. They investigated the villa’s thermal performance and shading plan. The project was finally completed and occupied in November 2022, and therefore the villa has been occupied for one year.

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Retailing in India: Rise and Shine Through

VMS

Its market size, $75 billion USD as of 2017, was expected to reach $100 billion USD by 2025, growing with a compounded annual growth rate of 5.6 Digital advisors address online and social media queries armed with predictive insights to deliver personalized service. The sector has more than 300,000 players employing over 4.64

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