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4 Methods Guaranteed to Engage Esports Consumers  

Trade Show Booth Companies - Trade Group

The 2018 event set the record for the largest esports prize pool, beating out the previous holder, The International 2017. To put this year’s awards into perspective, here’s how they compare other 2018 sporting events: The 2018 U.S. This group doesn’t want to be sold to; they want to be engaged.

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Why brands are struggling to take a stance on the Voice

Inside Retail

And, while businesses have thrown their full support behind such social causes in the past, such as with Australia’s marriage equality vote and the Black Lives Matter movement, on the Voice it seems that fewer retailers are weighing in, and engaging. I’d like to see more brands take an active position in supporting the Yes movement.

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“A big vote of confidence”: Why Walmart’s store upgrades are key

Inside Retail

billion in 2017. While Walmart is attractive from a consumer perspective with regards to necessary goods like groceries, when it comes to discretionary spending, shoppers may be more likely to visit retailers like Target, which offers more aesthetically pleasing merchandise, such as the kind sold through its high-low brand collaborations.

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How Malaysia’s iMotorbike is disrupting the market and building community

Inside Retail

The expansive three-storey showroom, covering an area of 46,806 square feet and showcasing a curated selection of over 1500 pre-owned motorbikes, is a testament to iMotorbikes’ rise since its humble beginnings in 2017.

Marketing 130
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Point-of-Purchase (POP) Design Tips for the Festive Period

Retail Focus

What’s more, high streets on these shores have experienced higher population growth in recent times, with this averaging out at 6% between 2012 and 2017. From the perspective of both customers and stock and CFD traders , it’s fair to surmise that sustainable high street brands are faring particularly well at present.

Design 130
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How livestreaming is driving e-commerce sales in China

Inside Retail

Since 2019, livestreaming has been one of the most important ways for a store to engage its followers to make a sale in China. The first time that I ever livestreamed was in 2017, when I was accompanying a Chinese rap star, Jackson Wang, to LA to attend the American Music Awards. But livestreaming was not always used for selling items.

Curate 130
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Listen up: Why Mecca is tuning in to the world of podcasting

Inside Retail

Chanel podcast in 2017, featuring some of the brand’s iconic visionaries, including Karl Lagerfeld. However, Sorensen warns brands from taking a half-hearted approach to podcasting and advises fully investing in the platform in order to reap its full benefits and create a highly engaged community. Here are the tips they shared: 1.