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Prepping for growth: Rowing Blazers’ new CEO is just the beginning

Inside Retail

How Rowing Blazers pulled off a successful gamble Rowing Blazers was founded by designer, archaeologist, and former US national team rower Jack Carlson in 2017. In addition, Rowing Blazers has released limited-edition collaborations with luxury brands and retailers like Gucci, Tudor, Seiko, and Tag Heuer.

Apparel 130
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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

From collaborations with beauty brands to tongue-in-cheek hashtags like #MurderYourThirst, Liquid Death has captured consumer attention in a way that few other brands, let alone those in the beverage category, have been able to. However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing.

Strategy 130
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Fast Retailing CIO talks RFID, self-checkout and continuous improvement

Inside Retail

Sensors instantly read the RFID tags embedded in the products, present the shopper with the total price on the screen, check if they want a bag or if they are loyalty program members, and then ask how they wish to pay. Consumers who use the service are often effusive about the technology, with Reddit threads about it.

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What brands can learn from the Béis Wash marketing strategy

Inside Retail

The evolution of once seemingly functional items, such as luggage, shoes and the humble water bottle, into status symbols, has led particular brands to develop cult followings and created opportunities for new products and services that cater to these consumer obsessions. The #airportoutfit has amassed over 690.3 I know what I want.

Strategy 246
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Target’s wellness wave: Blume hit shelves amidst global health market surge

Inside Retail

On January 24, Target announced that it is introducing over 1,000 new wellness-related products, from apparel to supplements to snacks and beverages, to its physical and virtual shelves to support consumers on their budget-conscious health journey. and Canada. In 2022, the brand raised $2 million Canadian dollars, just under $1.5

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Why the Frenchie, DJs collab is a “watershed moment” for Aussie retail

Inside Retail

He also noted that it’s one of the first major retailers in Australia to do so. “I In late 2017, Mele started working on branding and messaging, and after considerable time spent on product formulation and development, Frenchie launched as an online D2C store in December, 2020.