Beyond beauty: Why neuroaesthetics in retail matter to the bottom line
Inside Retail
NOVEMBER 17, 2021
Our inability to answer these questions with any accuracy often prevents store aesthetics from being recognised as an essential contributor to other valued metrics used to analyse performance. A 2017 study 2 found that there is a difference in how we are affected neurologically by linear versus organic contours. 2 Banaei, M.,
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