Inside Retail

OCTOBER 27, 2021

Manny Barbas and James Hachem: Back in 2017, we started noticing that at-home face treatments were trending online. MB & JH: With over a million followers across our social media pages, our social media strategy engages with customers and connects like-minded individuals. MB & JH: Collaborate with other small businesses.

Social Media 130

Social Media Strategy Gifts Advertising 130

Inside Retail

DECEMBER 1, 2022

As chief platform officer at Zalora, Asia’s leading online fashion retailer , he is now based in Singapore, and responsible for developing the company’s suite of e-commerce products, including fulfilment solutions, data services, advertising platform and production services. IR: What do you love about your job?

Fashion 130

Fashion Advertising Management Concept 130

Inside Retail

AUGUST 4, 2021

The agreement, which bans infant formula manufacturers and importers from advertising and promoting infant formula directly to the public, was reauthorised by the ACCC last week until July 31, 2024. The issues raised by this application go beyond the scope of competition law, and raise significant health policy issues.

Promotion 130

Promotion Advertising Marketing Line 130

Inside Retail

JUNE 28, 2021

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

OCTOBER 11, 2023

In fact, DTC arose in the 1990s after the commercialization of the internet, when the FDA allowed US pharmaceutical companies to advertise prescription drugs and other legalized pharmaceutical products directly to consumers. Yet, like a lot of popular trends, DTC brands have struggled to sustain this level of growth and success. Is DTC dead?

Engagement 130

Engagement Strategy Consumer Marketing 130

Inside Retail

APRIL 25, 2021

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . Abandonment of sexualised marketing. Repositioning to cater to older crowd.

Expansion 223

Expansion Fashion Marketing Target Market 223

Inside Retail

FEBRUARY 14, 2022

Smart was the CEO of JB Hi-Fi until 2014, when he retired, and rejoined the business as CEO of The Good Guys in 2017. Pandemic proves online strategy. All things considered, it has turned in another great performance,” Craig Flanders, chief executive of Melbourne advertising agency Spinach, told Inside Retail.

Planning 130

Planning Strategy Advertising Management 130

Inside Retail

AUGUST 30, 2022

“I have found that using local content creators is a worthwhile investment to generate brand awareness in a way that is genuine to the local market and consumers – copying and pasting from marketing and advertising strategies in different countries is not a feasible way to break into a new market.”.

Perspective 130

Perspective Advertising Marketing Consumer 130

Inside Retail

JULY 19, 2022

The franchise strategy, details of which are reported here for the first time, is meant to complement Netflix’s efforts to build a vast library of original programming with something for every taste. It is racing to build a lower-cost, advertising-supported version of the service, which it once vowed never to do.

Planning 130

Planning Advertising Expansion Form 130

Inside Retail

AUGUST 18, 2022

It is also rolling out several activations and advertising campaigns in the coming months to support the move. Beyond the sponsorship strategy, Hampson expects Replay to benefit from increased spending on luxury fashion post-Covid. Avoiding the pitfalls. In Australia alone, the luxury fashion market is estimated to be worth US$2.6

Expansion 130

Expansion Planning Social Media Fashion 130

Inside Retail

FEBRUARY 7, 2022

After news of the mass layoffs hit the media, eagle-eyed netizens noticed a number of new positions up for hire at the company were being advertised on job-seeking websites, which seemed insensitive. Indeed, Glossier enjoyed rapid growth on the platform from 2017 to 2020, gaining more than 60,000 followers in three years.

Social Media 130

Social Media Strategy Other Advertising 130

Inside Retail

FEBRUARY 22, 2023

And for the year ahead, these brands need to pay attention and set future-focused strategies. Here are three areas of strategy that will be prominent for leading retailers around the world over the next 12 months. The store is media Doug Stephens’ book Reengineering Retail was published in 2017.

Strategy 147

Strategy Fashion Apparel Advertising 147

Design Wanted

MAY 5, 2021

The year was 1968: from the beginning the still very young team surrounded itself with the best designers, combining creative project planning, sharp execution and smart advertising into a factory of art named Driade. Driade, the ever-evolving aesthetic lab of mass-produced living. Ron Arad for Driade.

Art 98

Art Design Outdoor Advertising 98

Parcel Pending

JANUARY 7, 2022

Retailers, on the other hand, see social media as an advertising vehicle and expect immediate and a measurable return on investment. Four Strategies for Improving Social Commerce. With that in mind, here are four strategies retailers can use to improve their social commerce experience.

Social Media 52

Social Media Sporting Goods Consumer Shopping 52

Retail Bound

JANUARY 24, 2023

Jennifer is noticing a trend where editors only seem interested in covering a brand in an editorial way after the company also agrees to place an advertisement in their publication. My go-to contacts at so many of these publications have moved on or have their advertising dept reach out to my pitches. It is disheartening!” says Tana.

Advertising 52

Advertising Social Media Gifts Form 52

Parcel Pending

MARCH 6, 2021

As we continue to navigate health and safety guidelines associated with in-person events, here are the top strategies for marketing your college to prospective students online. College marketers note that the virtual tours marketing strategy also works to introduce family members to the school , thereby gaining buy-in for the school choice.

Social Media 52

Social Media Strategy Marketing Management 52

CRP

JANUARY 27, 2023

This is why the demand for unique and innovative digital marketing strategies has increased. Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. Image by Creative Retail Packaging.

Gifts 52

Gifts Fashion Color Promotion 52

Inside Retail

JANUARY 11, 2022

When I’ve seen advertisements recently for Freedom, they do have a very fashion feel to them. You can see that reflected in our advertising, be it on television or other media. Our CEO Blaine Callard has a real passion for the brand and that’s reflected in the strategy and work streams he’s put in place.

Apparel 130

Apparel Balance Management Consumer 130

Inside Retail

AUGUST 29, 2023

Breaking taboos Daftary tells Inside Retail that the goal of such partnerships – breaking taboos – is a core purpose for the company, part of the brand’s DNA and much more than just a part of its marketing strategy. We’ve been strategic about which billboards we’ve advertised on. A Moments billboard.

Advertising 130

Advertising Social Media Marketing Engagement 130