Inside Retail
MAY 8, 2022
I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . With data that covers the extent of the pandemic and back to 2017, our MMM is a deep dive into how Australian retail has evolved in recent years. Twenty-per-cent off at my local Thai restaurant on a Friday night?
Retail Focus
OCTOBER 12, 2022
What’s more, high streets on these shores have experienced higher population growth in recent times, with this averaging out at 6% between 2012 and 2017. From the perspective of both customers and stock and CFD traders , it’s fair to surmise that sustainable high street brands are faring particularly well at present.
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Inside Retail
AUGUST 30, 2022
“I have found that using local content creators is a worthwhile investment to generate brand awareness in a way that is genuine to the local market and consumers – copying and pasting from marketing and advertising strategies in different countries is not a feasible way to break into a new market.”.
Inside Retail
DECEMBER 1, 2022
As chief platform officer at Zalora, Asia’s leading online fashion retailer , he is now based in Singapore, and responsible for developing the company’s suite of e-commerce products, including fulfilment solutions, data services, advertising platform and production services. Inside Retail : Tell me about your career journey.
Inside Retail
JULY 21, 2021
Chanel podcast in 2017, featuring some of the brand’s iconic visionaries, including Karl Lagerfeld. If done correctly, with the right research and the right budget, Sorensen said podcasting can be a great marketing tool that can really reach the brand’s target audience in a far deeper and more detailed way than the usual advertising.
Inside Retail
AUGUST 18, 2021
After years of growing criticism about the sale of skin-whitening products in Asia and overt advertising campaigns equating lighter skin with greater beauty and desirability, global companies finally started to change their offerings. billion in 2017, according to Global Industry Analysts. billion market by 2024, up from US$17.9
Retail Bound
JANUARY 24, 2023
Jennifer is noticing a trend where editors only seem interested in covering a brand in an editorial way after the company also agrees to place an advertisement in their publication. My go-to contacts at so many of these publications have moved on or have their advertising dept reach out to my pitches. It is disheartening!” says Tana.
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