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What the rise of real over aspirational marketing means for lingerie retail

Inside Retail

Fit, function and supportive design In the Australian market, Form and Fold is a local example of size inclusivity with its range of luxe swimwear for D-cups and up. It was co-founded in 2017 by lifelong friends Carly Warson and Stephanie Korn, who were frustrated at the limited selection of swimwear to fit their DD-cup and E-cup frames.

Marketing 259
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ASA Studio Albanese references mid-century offices for Thom Browne store in San Francisco

Dezeen

Its interior is the latest collaboration between Thom Browne 's eponymous founder and architect Flavio Albanese of Italy-based ASA Studio Albanese , who has designed over a dozen stores for the brand since 2017. Accessories are displayed on minimalist shelving units.

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“Transformation agenda”: MFG CEO on Bobux acquisition and growth plans

Inside Retail

It forms part of a transformation genda for MFG – which owns more than a dozen retail and wholesale brands including Williams, Midas, Ziera, Diana Ferrari, Colorado, Mountfords and Mathers – focused on strategic acquisitions, investment in new technologies, facilities and omnichannel growth, and the continued growth of its store network.

Planning 244
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Nike, Serena and the push for diversity in design

Inside Retail

In 2017, he won a global competition to work at Adidas’ innovation hub, the Brooklyn Farm, but when he walked into the design studio, he said he was the only Black person in the room. “Only Black person in the room”. The more people [of colour] that can land a job, the better chance the next minority kid has of getting in,” he said.

Design 241
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How Aussie label Form & Fold is building a better swimwear brand

Inside Retail

Stephanie Korn is one half of the duo behind Form & Fold, the Australian luxury swimwear brand that is making waves with international stockists, including Net-A-Porter and Harrods. Inside Retail : Tell me how you and your co-founder Carly Warson started Form & Fold. IR : The official launch was in 2017.

Form 130
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Gen Z grew up in a world of ugly fashion – no wonder they love their Crocs

Inside Retail

In 2017, Julia Hobbs of British Vogue declared Crocs “have an unrivalled ability to repel onlookers and induce sneers”. Made from a tough form of injection-moulded ethylene-vinyl acetate (EVA) foam, which moulds to the wearer’s foot, all 200 pairs at the show sold out. William Rockhill Nelson Trust through the George H.

Fashion 130
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An in-depth look into Aussie luxury brand Oroton’s major turnaround

Inside Retail

In 2017, iconic Australian brand Oroton fell into voluntary administration. Bringing in apparel has brought more people to our store, our traffic counts went through the roof and because of that, our returns in the smaller accessories space went through the roof. Now we’re finding people are buying the bag to go with the clothing item.

Apparel 246