Unconventional luxury brand collaborations are everywhere. Here’s why
Inside Retail
AUGUST 8, 2023
In 2017, Louis Vuitton caused a stir in the luxury industry by partnering with the New York skateboarding brand Supreme. As a result, new forms of luxury consumption, like second-hand luxury markets , are popping up. Trendy collaborations help consumers navigate the ebbs and flows of social media to capture novelty and hype.
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