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MCoBeauty CEO Shelley Sullivan on bringing ‘masstige’ makeup to the US market

Inside Retail

Australian luxe-for-less beauty brand MCoBeauty launched into the US market this week and is now stocked in over 1,800 Kroger Co stores. Inside Retail: How did MCoBeauty approach entering into the US market? Shelley Sullivan: We are following the same strategy in the US. SS: Not at this stage. SS: Six per cent. SS: Absolutely.

Marketing 246
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Oakberry eyes Australian expansion after $100 million capital infusion

Inside Retail

Brazilian-founded Acai brand Oakberry is planning to expand its store network across many markets, including Australia, after raising $100 million (US$67 million) in Series C funding. The brand is now exploring co-investment opportunities in Australia and Portugal as additional priority markets for funding allocations.

Expansion 162
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What does Apple’s Indian expansion plan mean for the mobile landscape?

Inside Retail

Apple, known for its long game worldwide in terms of products, services, and marketing, finally arrived in India earlier this year. In April, the tech giant launched its first two stores, both of which achieved record-breaking sales during an off-season period when online retail dominates the market.

Expansion 130
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Analysis: Will the market pay 7-Eleven’s $2 billion asking price?

Inside Retail

The 7-Eleven Holdings board’s decision to seek a buyer for its network of about 750 retail outlets continues a seismic restructuring of the convenience retail market in Australia. 7-Eleven has indicated a $2 billion price tag for its 9 per cent market share in fuel sales and market-leading national convenience store network.

Marketing 147
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Plan To Succeed. What Happens After You Reach Your Crowdfunding Goal?

Retail Bound

When creators talk about building and planning to launch their crowdfunding campaigns, the first topic that comes up is, the funding goal! The entire marketing strategy and pre-campaign is built around reaching the funding goal, however, what happens once you reach it? Do you have a plan for when you succeed?

Planning 119
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Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. That’s really our brand strategy. Can you tell me a bit about MCoBeauty’s expansion plans? SS: It depends on the strategy, really.

Expansion 245
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Jeans for the greater good: Outland Denim

Inside Retail

Premium jeans label Outland Denim was launched in 2016, but planning for the venture stretched for six years before that, founder and CEO James Bartle said. “We At the heart of the consumerism for good strategy is a policy of empowering the people – mostly women in Cambodia – and paying them living wages. “How he continued.

Strategy 130