Peloton disrupted fitness once. Can it leverage TikTok to do it again?
Inside Retail
JANUARY 7, 2024
Since TikTok first came onto the scene in 2016, certain retailers have excelled at harnessing the power of the social media platform to go viral and sell products ranging from makeup to perfume to home decor. Will Peloton’s plans to rebrand itself pan out? But what about home workout products?
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