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Peloton disrupted fitness once. Can it leverage TikTok to do it again?

Inside Retail

Since TikTok first came onto the scene in 2016, certain retailers have excelled at harnessing the power of the social media platform to go viral and sell products ranging from makeup to perfume to home decor. Will Peloton’s plans to rebrand itself pan out? But what about home workout products?

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Telstra fined $50m for unconscionable conduct toward Indigenous Australians

Inside Retail

Telstra has been hit with the second-biggest fine in Australian history, $50 million, for engaging in unconscionable conduct against more than 100 Indigenous customers across Australia between 2016 and 2018.

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First Nations artists, Pride and mental health: Volley talks collabs

Inside Retail

that Volley was “legitimately dying” in 2016, before it started working to appeal to a younger audience, and gaining further exposure through brand collaborations and images of recognised artists and celebrities, such as Faye Wong, wearing its shoes. In 2019, Volley’s brand manager John Szwede told News.com.au

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Can a Blundy-owned Best & Less take on Kmart and win?

Inside Retail

Back in 2016, the brand was focused on a specific customer persona called “Aspirational Amy”. Plans to proceed with the appointment of Erica Berchtold, soon-to-be CEO of B&L Group, and current CEO of The Iconic, suggest that widening the brand’s appeal and meeting the value aspirations of a broader group must be on the cards.

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How teen Sofia Sacoor started an athleisure brand to support kids with diabetes

Inside Retail

The story so far Sacoor was diagnosed with Type 1 diabetes as an eight-year-old in 2016. We’re excited to engage with the Malaysian community, spread positivity, and make a meaningful difference through our initiative,” Sacoor said. She had to change her daily habits to control her insulin levels and conserve her energy.

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Retail appointments for the week

Inside Retail

Chris de Bruin, Westpac chief executive consumer and business banking, said Fribence will have a critical part in helping the company strengthen its connection and engagement with customers, stakeholders and communities across Australia. CEO of British retailer Frasers Group to step down.

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How digital payments can help businesses lead in customer experience

Inside Retail

“CommBank provides our business customers with Daily IQ to deliver business insights including detailed, anonymised information about their customers, how far they travel, how much they spend and how often – insights increasingly vital for business planning and forecasting.” 7 PwC, Frictionless – the future of shopping, November 2022.

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