Retail Bound

DECEMBER 14, 2022

When creators talk about building and planning to launch their crowdfunding campaigns, the first topic that comes up is, the funding goal! The entire marketing strategy and pre-campaign is built around reaching the funding goal, however, what happens once you reach it? Do you have a plan for when you succeed? Congratulations!

Planning 119

Planning Social Media Engagement Strategy 119

Inside Retail

JUNE 8, 2021

We chat with co-founder Rama Suparta about the brand’s omnichannel strategy and its new mobile app and try-on service. IR: How would you describe Saturdays’ omnichannel strategy? RS: Saturdays has been leading the direct-to-consumer (DTC) revolution in Indonesia since introducing its eyewear in 2016.

Expansion 264

Expansion Shopping Strategy Planning 264

Inside Retail

MAY 11, 2023

Back in 2016, the brand was focused on a specific customer persona called “Aspirational Amy”. Plans to proceed with the appointment of Erica Berchtold, soon-to-be CEO of B&L Group, and current CEO of The Iconic, suggest that widening the brand’s appeal and meeting the value aspirations of a broader group must be on the cards.

Apparel 130

Apparel Curate Fashion Strategy 130

Inside Retail

AUGUST 12, 2021

Farris joined Rip Curl in 2010, moving her way up from running Rip Curl surf events around the world and executing the brand’s marketing strategy to overseeing and growing its women’s business globally. CEO of British retailer Frasers Group to step down. Ashley will remain on the company’s board as an executive director.

Management 130

Management Expansion Marketing Engagement 130

Inside Retail

AUGUST 17, 2023

When we sought answers from LP managers, enquiring about the tactics customers engaging in theft employed, their responses were both enlightening and disheartening. Retailers may benefit from investing in employee training programs to enhance security measures and by developing proactive strategies to mitigate loss due to customer theft.

Management 130

Management Harmony Strategy Display 130

Trade Show Booth Companies - Trade Group

FEBRUARY 15, 2024

Managing Attendee Touchpoints A touchpoint happens anytime a prospect or client engages with your marketing materials. The strategy entailed engaging with attendees through advanced technology like RFID bracelets for interactive tours and enhanced social media sharing. Riot Games Inc.

Social Media 52

Social Media Advertising Layout Engagement 52

Eye on ESG

MARCH 18, 2022

Specifically, Disclosure 207-1 sets forth guidelines by which a company would report its approach to tax, including, for example, whether it has a tax strategy and its approach to regulatory compliance. Disclosure 207-2 provides guidelines for a company to disclose its tax risk management and overall compliance strategy.

Perspective 59

Perspective Management Strategy Engagement 59