Remove 2016 Remove Consumer Remove Marketing Remove Space
article thumbnail

MCoBeauty CEO Shelley Sullivan on bringing ‘masstige’ makeup to the US market

Inside Retail

Australian luxe-for-less beauty brand MCoBeauty launched into the US market this week and is now stocked in over 1,800 Kroger Co stores. Inside Retail: How did MCoBeauty approach entering into the US market? IR: Was MCoBeauty available to US consumers via e-commerce prior to launching into Kroger Co stores? SS: Absolutely.

Marketing 246
article thumbnail

Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners

Inside Retail

It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Localised design Lekker adapted the build of its product offering to suit the Australian market and consumer preferences which contrast with the European markets.

Contrast 223
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Reebok’s head of marketing James Chan “confidently pushes the envelope”

Inside Retail

James Chan, head of marketing for Reebok Pacific (Australia and New Zealand) chats with Inside Retail about the brand’s partnership with Brand Collective, how Reebok is aiming to be the fastest-growing sports brand in the world, and how he continues to push the envelope within in his profession. IR: What excites you about Reebok?

Marketing 130
article thumbnail

Townsville’s Fairfield Homemaker Centre reinvents as lifestyle destination

Inside Retail

The fourth stage of its development, covering 4200sqm of tenancy space, was opened last week and includes a variety of tenants as well as Townsville’s first X-Golf venue, which has six golf simulators, food and beverage options, and a mini golf course. Geon Property CEO Ben Griffin.

Shopping 246
article thumbnail

Google's opens first physical retail space in NYC by Reddymade

Dezeen

Google has opened its first physical retail space in New York's Chelsea , designed by architecture studio Reddymade to include cork furniture and recycled materials. Located on the corner of 15th Street and Ninth Avenue, the store's glazed facade looks onto the entrance of the popular Chelsea Market situated opposite.

article thumbnail

Meet Unix, the brand bringing stone-cold style to Singapore’s WFH market

Inside Retail

Instead of the typical wooden surfaces that most brands offer, Unix uses stone slabs, which can be customised to suit different styles and spaces. This experience led him and his wife to create a brand with customisable offerings that were accessible with affordable prices for consumers.

Marketing 130
article thumbnail

Why Aussie beauty brand Cinch Skin changed its approach to retail partnerships

Inside Retail

Skincare makes up over 40 per cent of the total global cosmetics market and the product category continues to grow its market share. The 100 per cent all-natural, vegan and cruelty-free beauty brand caters to the growing demand for ‘clean’ beauty products amidst a broader shift of consumers shopping more sustainably.

Marketing 130