Inside Retail

JULY 6, 2021

Despite the numerous obstacles the retailer faced in 2020, Jeanswest managed to retain the trust and loyalty of consumers, recently taking the title of Clothing Store of the Year 2020 in the Roy Morgan Customer Satisfaction Awards. Yeung said these e-commerce giants are an important factor in growing the brand’s consumer base. “We

Management 246

Management Layout Location Planning 246

All Work

DECEMBER 29, 2020

This color is then used to set the tone for design trends in everything from consumer products to high fashion. The last time two colors were selected was 2016 with the pairing of Rose Quartz, a pale pink, and Serenity, a tranquil blue. Add color to your digital strategy. For 2020, that color was Classic Blue.

Color 70

Color Design Trends Space Strategy 70

Greater Group

JANUARY 4, 2022

What should retailers be doing differently to continue capturing consumers’ attention? As a solution to these issues, many direct-to-consumer (DTC) brands that are migrating to physical channels are putting customer experience at the forefront of their store design objectives. How did the retail industry change this year?

Engagement 52

Engagement Strategy Shopping Design 52

CRP

JANUARY 27, 2023

Consumers have understandably grown skeptical about brands indulging in self-promotion. This is why the demand for unique and innovative digital marketing strategies has increased. A short production time, combined with a cohesive brand, marketing, and e-commerce strategy, paved Bing’s way to community-driven success.

Gifts 52

Gifts Fashion Color Promotion 52

Inside Retail

AUGUST 16, 2021

As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). While this seemed like an easy and sure-fire strategy, such linkages no longer appeal to millennials today. CASE STUDY : Neiwai.

Consumer 130

Consumer Beauty and Health Fashion Marketing 130

Inside Retail

OCTOBER 3, 2022

It’s not just celebs, the shift is happening amongst consumers, too. Fifty-six per cent of Gen Z consumers shop outside of their designated gendered area, while searches for the term ‘genderless fashion’ increased by 52 per cent in 2019, according to Lyst. . Accessories are truly gender neutral .

Accessories 130

Accessories Accessories Fashion Pattern 130

Inside Retail

MARCH 17, 2024

Premium jeans label Outland Denim was launched in 2016, but planning for the venture stretched for six years before that, founder and CEO James Bartle said. “We At the heart of the consumerism for good strategy is a policy of empowering the people – mostly women in Cambodia – and paying them living wages.

Strategy 130

Strategy Promotion Fashion Marketing 130

Inside Retail

JUNE 8, 2021

Indonesian direct-to-consumer retailer Saturdays is on a mission to transform the eyewear retail experience. We chat with co-founder Rama Suparta about the brand’s omnichannel strategy and its new mobile app and try-on service. IR: How would you describe Saturdays’ omnichannel strategy?

Expansion 264

Expansion Shopping Strategy Planning 264

Inside Retail

OCTOBER 25, 2022

We also opened stand-alone stores in Los Angeles and New York in 2016 and 2017. The direct-to-consumer part of the business is the strongest and the fastest-growing now. What’s the overarching strategy behind that? Our overall strategy is to build a global brand, so we want to be in gateway cities around the world.

Fashion 238

Fashion Location Flow Planning 238