Inside Retail
JANUARY 11, 2024
There are countless examples of how social media virality, especially on TikTok, has helped lift a company’s profits in unprecedented ways, from the sale of fragrance products via #perfumetok to antacids via #hotgirlswithstomachissues.
Inside Retail
NOVEMBER 20, 2022
The business, which specialises in oversized sunglasses, was founded by sisters Tammy Schmidt and Kylie Thomasz in 2016. With an offering of glasses and accessories priced below $100, the brand’s emerald colour, ‘jewel’ style sunglasses launched in winter this year, and sold out within four days. From 10 to 100 stockists.
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Inside Retail
JUNE 3, 2024
Shopping as entertainment isn’t new – TV shopping channels where viewers phoned in to buy featured products were popular for decades – but social media and e-commerce have triggered a new era of livestreaming, led by China where influencers sell everything from cosmetics to snacks at a frenetic pace.
Inside Retail
SEPTEMBER 22, 2021
H&M announced a collaboration with Iris Apfel, New York style icon, fashion designer and interior decorator who likes to dress up “for herself and herself only” and is known for her vibrant clothing, fun accessories and signature thick, oversized specs. Apfel recently celebrated her 100th birthday. ” The fashion industry grows up.
Inside Retail
AUGUST 8, 2023
The policy was updated to two children per family in 2016 and three in 2021. During the 1990s, the media called lone children “ little emperors ” because they became the sole recipient of the family’s attention and financial support. Collaborations are instantly recognisable in social media. Wow, your limited edition!
Inside Retail
MAY 25, 2023
My journey with the brand started in late 2016, when I was the global social media manager for Reebok, managing the Reebok and then Reebokclassics social media accounts. Previously, I was based out of the global head office in Boston, Massachusetts in the United States.
Inside Retail
FEBRUARY 23, 2023
Identifying a niche in the market for bright, colourful and mismatched socks, founder Tanja Filipovska established Madmia with a silent partner in 2016, after noticing that her friends were losing socks in a pair, and were sometimes bored of wearing two of the same socks.
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