Inside Retail

JANUARY 11, 2024

There are countless examples of how social media virality, especially on TikTok, has helped lift a company’s profits in unprecedented ways, from the sale of fragrance products via #perfumetok to antacids via #hotgirlswithstomachissues. So how did the product come back from the dead? The simple answer is the power of female influencers.

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Inside Retail

JUNE 3, 2024

Shopping as entertainment isn’t new – TV shopping channels where viewers phoned in to buy featured products were popular for decades – but social media and e-commerce have triggered a new era of livestreaming, led by China where influencers sell everything from cosmetics to snacks at a frenetic pace.

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Inside Retail

SEPTEMBER 22, 2021

H&M announced a collaboration with Iris Apfel, New York style icon, fashion designer and interior decorator who likes to dress up “for herself and herself only” and is known for her vibrant clothing, fun accessories and signature thick, oversized specs. Consumers don’t pack it in during their later years of life and give up on beauty.

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Inside Retail

NOVEMBER 20, 2022

The business, which specialises in oversized sunglasses, was founded by sisters Tammy Schmidt and Kylie Thomasz in 2016. With an offering of glasses and accessories priced below $100, the brand’s emerald colour, ‘jewel’ style sunglasses launched in winter this year, and sold out within four days. From 10 to 100 stockists.

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Inside Retail

AUGUST 8, 2023

Part of the reason is their success with young Asian consumers, who are driving demand for luxury consumer goods. We wanted to investigate why this strategy appeals to Chinese luxury consumers of the post-1990s generation. These collaborations are becoming increasingly popular, especially with Chinese consumers.

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Inside Retail

MAY 25, 2023

My journey with the brand started in late 2016, when I was the global social media manager for Reebok, managing the Reebok and then Reebokclassics social media accounts. If we do not embrace new ideas and opportunities, then we will continue to consume the same biased thoughts and ideas.

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Inside Retail

JULY 12, 2022

Founded in Detroit in 2016, StockX has grown from a niche online resale site for rare sneakers into a global online marketplace for fashion, electronics, art and other collectibles with a staggering US$3.8 billion valuation. . It’s definitely a new moment in time for us in that sense,” she said. But could the good times be coming to an end?

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