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How British brand Papier is driving growth in the global stationery market

Inside Retail

In a world where technology, from smartphones to AI, is being integrated into almost every aspect of daily life, it may surprise some people to learn that the stationery market is thriving. per cent during the forecast period between 2024 to 2029. per cent during the forecast period between 2024 to 2029.

Marketing 100
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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business.

Insiders

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do.

Consumer 130
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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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How Maxx Coffee is disrupting Indonesia’s cafe scene with new Terrace concept

Inside Retail

The story so far “We took a three-pronged approach to Terrace that coincides with changing consumer lifestyles, brand design and brand values. As a progressive brand, born in Indonesia, we were able to communicate and get quick feedback from our consumers and incorporated their inputs into our new offering,” he told Inside Retail.

Concept 130
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H&M posts surprise profit, despite slow seasonal sales

Inside Retail

H&M, the world’s second-biggest fashion retailer, reported on Thursday a surprise operating profit for the December-February period, despite weak demand as consumers curtailed spending amid soaring inflation. crowns in Stockholm on Wednesday, just one third of its 2015 all-time high of 368.5 per cent gain of Inditex.

Fashion 246
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Papier’s Taymoor Atighetchi talks omnichannel retail and global expansion

Inside Retail

Papier is a British online stationery brand founded in 2015 that has since taken the world by storm. It has raised over US$65 million in funding and has an omnichannel presence in the UK, US and Australian markets. TA: Our ambition is to redefine the stationery category by making it relevant to the modern consumer.

Expansion 130