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Heinemann Australia changes name ahead of New Zealand launch

Inside Retail

Heinemann Oceania will oversee the worldwide travel retailer’s operations and commercial development in Australia, New Zealand, and the Pacific, as well as build a regional strategy for Oceania and “capitalise on natural synergies within the business” the company said.

Concept 147
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Supre launches flagship store at Melbourne Central

Inside Retail

Female fashion brand Supre will launch its flagship store at Melbourne Central on September 16, as part of its growth strategy. Supre, a family-owned fashion brand founded in 1984 in the inner Sydney neighbourhood of Marrickville by Hans van der Meulen, was acquired by Cotton On Group in 2013.

Fashion 276
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Modibodi names Kerry Cusack as executive director

Inside Retail

Based in Modibodi’s Head Office in Sydney, she will be responsible for leading the Modibodi global team, strategy, and execution. Founded in 2013 by Kristy Chong, Modibodi pioneered life-changing leakproof apparel for periods and incontinence including underwear, swimwear, activewear, and maternity wear.

Apparel 245
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VF Corp names Bracken Darrell as its new CEO

Inside Retail

Darrell will join VF after serving as president and CEO of Logitech International since 2013. Dickies, Timberland, and Vans parent VF Corporation has appointed Bracken Darrell as president and CEO, starting July 17. Prior to Logitech, Darrell held positions at General Electric, Whirlpool Corporation, and Procter & Gamble.

Strategy 241
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Rebel and innovate: How Nike’s storytelling strategy works

Inside Retail

In 2013, one year after the first She Runs The Night experience and eight years after the journey started, Nike overtook ASICS and claimed the number one position in sales of technical running shoes. The post Rebel and innovate: How Nike’s storytelling strategy works appeared first on Inside Retail. That’s my truth.

Strategy 130
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How Aussie menswear brand Peter Jackson is suiting up for e-commerce expansion

Inside Retail

The brand offers international shipping for online orders but does not plan to invest in brick-and-mortar retail overseas as part of the next phase of the growth strategy. “We’re In 2013, the business expanded nationally when it opened its first store outside of Victoria in Adelaide’s Rundle Place.

Expansion 243
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Buckle Up, Retailers: Strategies For Growth During The Most Frugal Holiday Season Ever

RetailMinded

The most resilient retailers will keep a cool head by adopting a multitude of strategies, like the ones below, to target and retain customers, perform great customer service, keep sales moving and cash flow healthy. . The old school marketing strategies for customer acquisition still work, but costs have exploded in recent years.