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How two sisters created Francesca Jewellery from a Tasmanian market stall

Inside Retail

A beading class in the rural town of Hawksnest, NSW, was the catalyst for sisters Rachel Vasieck and Hanna Vasieck to launch their on-trend designer jewellery label Francesca Jewellery in 2011. Hannah and I did this early on with one another’s personalities and it forged the foundation for our leadership strategy moving forward.

Marketing 279
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As France weighs fast-fashion ban, is the circular economy the future of retail?

Inside Retail

But, with an aggressive spend on social media, they are hard to ignore. Country Road was one of the first major fashion retailers to dip its toe in circular fashion working with the Red Cross via the Fashion Trade concept since 2011 where customers receive a $10 gift voucher when they donate pre-loved Country Road items.

Fashion 162
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Game on: Benefit enters the world of Twitch

Inside Retail

Streaming videos and watching user generated content has become one of the biggest phenomenons since social media. In 2011, YouTube started offering live streaming, and that same year Twitch launched, becoming a live streaming destination for esports and gaming. And girls engage 10 percent more often with social media than boys.

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ExpoWanted offers design brands a virtual way to launch products in ultra-realistic quality

Design Wanted

SHIN Software was founded in 2011 with the aim of bringing the expressive, communicative and engaging power of 3D graphics used in video games to the business world ,” says Stefano Provenzano, founder of SHIN. Immediate answers are needed to support companies in the sector in their communication and sales strategies on a global scale.

Unity 98
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Retailing in India: Rise and Shine Through

VMS

Being a high involvement purchase, a phygital strategy comprising appointment-based selling, home visits, video and WhatsApp consultations by jewelry advisors, is helping serve customers across cites where the retailer has a physical presence and even in some where they’re not. Belief In BlueStone.

Jewelry 83
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In the process of design with Sukwoo Lee, founder of SWNA

Design Wanted

Embracing the third dimension all along the design process became the key for SWNA to deliver meaningful objects, environments and strategies. Made up of passionate designers, it prioritizes human scale for a holistic approach to human-centered products, spaces, visuals and design strategies. That’s 2011.”

Design 98
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How Aussie footwear brand Alias Mae stays on trend in a fast-moving market

Inside Retail

Tom Kirkhope founded the Australian fashion footwear brand Alias Mae in 2011. Drawing on his family background in footwear, and his own experience in the industry, having started working in Chinese footwear manufacturing in 2011, he launched Alias Mae as a wholesale business. This is one thing that has never changed.

Marketing 178