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How Aussie footwear brand Alias Mae stays on trend in a fast-moving market

Inside Retail

Tom Kirkhope founded the Australian fashion footwear brand Alias Mae in 2011. Drawing on his family background in footwear, and his own experience in the industry, having started working in Chinese footwear manufacturing in 2011, he launched Alias Mae as a wholesale business. This is one thing that has never changed.

Marketing 178
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Game on: Benefit enters the world of Twitch

Inside Retail

Streaming videos and watching user generated content has become one of the biggest phenomenons since social media. In 2011, YouTube started offering live streaming, and that same year Twitch launched, becoming a live streaming destination for esports and gaming. An untapped channel for brand engagement.

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ExpoWanted offers design brands a virtual way to launch products in ultra-realistic quality

Design Wanted

SHIN Software was founded in 2011 with the aim of bringing the expressive, communicative and engaging power of 3D graphics used in video games to the business world ,” says Stefano Provenzano, founder of SHIN. Then we combine them to exploit the data-driven rules-based engine to generate an engaging digital experience.”.

Unity 98
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Retailing in India: Rise and Shine Through

VMS

Being a high involvement purchase, a phygital strategy comprising appointment-based selling, home visits, video and WhatsApp consultations by jewelry advisors, is helping serve customers across cites where the retailer has a physical presence and even in some where they’re not. Belief In BlueStone.

Jewelry 83