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How online retailer Style Story is riding the K-beauty wave

Inside Retail

Style Story founder Lauren Lee discovered her love of Korean beauty products as an exchange student in 2011, which inspired her to launch her own e-commerce business back home in Brisbane, Australia. “On Before Covid hit, Lee would run regular K-beauty meet-ups to engage with her customers.

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Barnes & Noble CEO: “The big guys should be doing better”

Inside Retail

In 2011, Daunt was appointed managing director of then-struggling British bookstore chain Waterstones and was able to bring back the retailer from a point of near-closure through a series of marketing and store restructuring tactics. Yes, you read that right.

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Game on: Benefit enters the world of Twitch

Inside Retail

In 2011, YouTube started offering live streaming, and that same year Twitch launched, becoming a live streaming destination for esports and gaming. Kids and teens tuning in are aware of the stream yet they might have another device or apps open, however they remain engaged with the content and people interacting.

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A new era for human rights and environmental due diligence: the OECD launches updated Guidelines for Multinational Enterprises

Eye on ESG

This is the first update to the Guidelines since 2011 and the changes represent substantial and far reaching new expectations for multinationals, particularly in relation to areas of their operations or business which may have human rights or environmental implications. What are the main changes since the 2011 Guidelines?

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The Crucial Role of Accessibility in Higher Education

Parcel Pending

Accessibility Defined Accessibility in higher education is defined as allowing a person with a disability to acquire knowledge, engage in college interactions, and enjoy the same experience as people who do not have disabilities. The Importance of Accessibility in Higher Education Every student learns differently.

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Opinion: Yes, retailers need an app, but they also need a strategy

Inside Retail

In the era of direct-to-consumer, social commerce, performance marketing and marketplace plays, you’d be forgiven for thinking that apps belong in 2011. You must take the time to carefully map and understand your customers’ relationship with your brand and enhance that relationship as part of a broader brand and digital strategy.

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How to Run a Thriving Retail Business Amidst Economic Uncertainty

Compliantia

This may involve rethinking your marketing strategies and adjusting your messaging accordingly. how to run a successful retail store during inflation Also, since it’s less expensive to retain loyal customers than to acquire new ones, you’ll want to focus more on your customer retention strategies at this time. in 2022 from 3.2%