Inside Retail

SEPTEMBER 13, 2021

Founded in 2008, Shein (originally SheInside) started out as a wedding dress business. Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices. Social media sensation.

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Social Media Fashion Marketing Strategy 242

Inside Retail

DECEMBER 4, 2022

French fashion house Balenciaga’s creative director and chief executive officer both apologised Friday for an advertising campaign that sparked criticism on social media over accusations that it featured inappropriate imagery involving children.

Design 246

Design Social Media Gifts Advertising 246

Inside Retail

MARCH 19, 2024

Most ultra-fast fashion brands emerged in the late 2010s following the most well known, Shein, founded in 2008. The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. Unfortunately in reality the industry is getting worse, not better. How is this even possible?

Fashion 246

Fashion Social Media Consumer Marketing 246

Inside Retail

APRIL 28, 2023

Federal court judge Brigitte Markovic ruled that Katy Perry’s company Kitty Purry partially infringed the trademark of Katie Taylor’s business, which sells mostly clothes online, by promoting the singer’s products through posts on social media, a court filing out on Thursday showed.

Fashion 130

Fashion Design Social Media Promotion 130

Inside Retail

MAY 23, 2022

Founded in 2008 by Anna Baird, a clinical podiatrist, Bared is known for making fashionable yet comfortable and supportive shoes that are beloved by its customers. “We Social media has been our only marketing tool for the last seven or eight years,” Baird said.

Social Media 130

Social Media Fashion Advertising Location 130

VMS

JULY 7, 2021

Not surprisingly, there has been a spike in the adoption of pets across India, leading to the growth in the demand for pet food, pet pharmaceuticals, grooming accessories and toys. Online, the brand has built a community of roughly 500,000 followers and engages with them through value-added content on social media.

Social Media 95

Social Media Visual Merchandising Line Accessories 95

Inside Retail

APRIL 28, 2021

In 2008, he launched a fashion e-commerce site – She Inside – as a way to target consumers who were tired of waiting in lines in stores or unable to find their specific size. It achieved sales of US$50 million within four years and also became an early adopter of using influencers on social media to drive sales.

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Fashion Social Media Target Market Consumer 162