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Australian label Princess Polly opens its first physical store in the US

Inside Retail

Established in 2005 by husband-and-wife team Wez and Eirin Bryett, the Gold Coast brand sells on-trend women’s clothing for predominantly Gen Z consumers. Australian fast-fashion brand Princess Polly has expanded in the US opening a flagship store in Los Angeles.

Expansion 278
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Rebel and innovate: How Nike’s storytelling strategy works

Inside Retail

When I joined Nike in 2005, we had a goal – to be the number one technical running shoe brand in Australia (running shoes that runners wore as opposed to sports fashion shoes). Back in 2005 we were tracking a little behind in sales to both Brooks and New Balance. The Nike brand DNA is anchored in running shoes.

Strategy 130
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How skydiving and ice baths help this CEO stay energised

Inside Retail

When I launched Appliances Online in 2005, online shopping wasn’t commonplace, let alone shopping for a big and bulky item. These rows highlight energy- and/or water-efficient washers, dryers, dishwashers, fridges, freezers, TVs and air conditioners, catering to the growing number of consumers shopping with sustainability in mind.

Strategy 147
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US retailers’ members-only programs under scrutiny with Amazon lawsuit

Inside Retail

The FTC accused the e-commerce giant of duping “millions of consumers” into purchasing subscriptions for Prime services. Amazon, which launched Prime in 2005 and has around 170 million subscribers in the US, said it is willing to defend itself in court. or more, according to the complaint. The retailer reached a $2.35

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Rajesh Grover on transforming Kanmo Group into an omnichannel machine

Inside Retail

Founded in 2005, the group has successfully built a conglomerate that speaks to the heart of Indonesian consumers. Tailoring motivational strategies and recognition aligned with cultural values is also important,” he said. My strategies and processes have always been built around delighting both my customers,” he stressed.

Tailored 130
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How to Improve Your Company’s Supply Distribution Efficiency

Parcel Pending

This post will take a look at critical strategies to improve your supply distribution management efficiency. Disintermediation – Simply put, suppliers are looking to bypass industrial distributors by creating their own direct-to-consumer online platforms. As part of its $1.7

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How beauty brands are powering growth on Tiktok

Inside Retail

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,