2001, Advertising, Contrast and Display

Classic Review: Positioning by Al Ries and Jack Trout

Trade Show Booth Companies - Trade Group

AUGUST 12, 2022

In the 70s, when positioning burst on the scene, advertisers and marketers shifted their language. For example, if you’re in B2B and targeting a prospect who uses a competitor’s services or products, you’re better off contrasting your capabilities against your competitors. A Brief History of Positioning. Create a new category.

Advertising

Advertising Marketing Strategy Social Media

Big Business Is Bankrolling an Effort to Kill the Democratic Climate Bill

Robinson Meyer

OCTOBER 1, 2021

It has dispatched C-suite executives to meet with lawmakers, and it has orchestrated an expansive opposition campaign that includes TV and radio commercials, in-person lobbying, and more than $150,000 in Facebook ads displayed to users in purple states. It’s not 2001 or even 2009 anymore. They’re stepping out and trying to lead.

Contrast

Contrast Other Perspective Advertising

Create Retail Today

Classic Review: Positioning by Al Ries and Jack Trout

Big Business Is Bankrolling an Effort to Kill the Democratic Climate Bill

Webinars

Stay Connected