Classic Review: Positioning by Al Ries and Jack Trout
Trade Show Booth Companies - Trade Group
AUGUST 12, 2022
For example, if you’re in B2B and targeting a prospect who uses a competitor’s services or products, you’re better off contrasting your capabilities against your competitors. The newest edition was released in 2001… which means it’s lacking fresh examples. You start with what’s already in the prospects mind and go from there.
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