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How to ensure Black Friday doesn’t become the nightmare before Christmas

Inside Retail

When is it too early to advertise Christmas products in store? We’ve also noticed an increase in advertising for big sale events including Black Friday, Cyber Monday, Click Frenzy, and even Afterpay Day. In 2001, sales in November accounted for 8.8% Depending on who you ask, you’ll get very different answers.

Consumer 246
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Classic Review: Positioning by Al Ries and Jack Trout 

Trade Show Booth Companies - Trade Group

In the 70s, when positioning burst on the scene, advertisers and marketers shifted their language. For example, if you’re in B2B and targeting a prospect who uses a competitor’s services or products, you’re better off contrasting your capabilities against your competitors. A Brief History of Positioning. Create a new category.

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Big Business Is Bankrolling an Effort to Kill the Democratic Climate Bill

Robinson Meyer

But while the substance of the Business Roundtable’s concern seems to dwell on the reconciliation bill’s new tax measures, the group is not distinguishing between its climate programs and its tax measures in its advertisements. It’s not 2001 or even 2009 anymore. They’re stepping out and trying to lead.