Classic Review: Positioning by Al Ries and Jack Trout
Trade Show Booth Companies - Trade Group
AUGUST 12, 2022
In the 70s, when positioning burst on the scene, advertisers and marketers shifted their language. For example, if you’re in B2B and targeting a prospect who uses a competitor’s services or products, you’re better off contrasting your capabilities against your competitors. A Brief History of Positioning. Create a new category.
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