Remove text-messaging-for-retailers
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Luxottica fined $1.5 million for spam law breaches

Inside Retail

Eyewear retailer Luxottica – the parent of OPSM, Oakley and Sunglass Hut – has been fined $1.5 million for sending more than 200,000 spam messages to customers. About half of the emails without the unsubscribe option were order confirmations and password reset messages, but also included clearly commercial content.

Outdoor 263
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Outdoor Supacentre fined $300,000 over spam

Inside Retail

Four-wheel drive and camping accessory retailer Outdoor Supacentre (trading as 4WD Supacentre) has been fined $302,500 for sending more than 83,000 spam texts. The ACMA had also sent five compliance alerts to the retailer after receiving consumer complaints. Businesses have paid more than $12.5

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DoorDash fined $2 million for breaching spam laws

Inside Retail

Food delivery platform DoorDash has been fined $2 million for breaking Australian spam rules by sending over one million texts and emails to its customers and prospective contractors. The post DoorDash fined $2 million for breaching spam laws appeared first on Inside Retail.

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Interactive voice response systems can revolutionise customer experience

Inside Retail

In an era when consumers expect brands to respond rapidly to queries about products, delivery schedules and any other interaction, a growing number of retailers are turning to interactive voice response (IVR) systems to enhance customer experience. Speed is part of the user experience.

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Balenciaga designer, CEO apologise for ad campaign

Inside Retail

“I want to personally apologise for the wrong artistic choice of concept for the gifting campaign with the kids,” said creative director Demna Gvasalia, known as Demna, in a message posted on Instagram. . The post Balenciaga designer, CEO apologise for ad campaign appeared first on Inside Retail.

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Mastering BFCM through SMS and conversational messaging

Inside Retail

It may feel a little early, but as a high-stakes shopping event for Australian retailers, Black Friday Cyber Monday is pivotal to the challenge of effectively connecting with customers. Retailers getting ahead of BFCM with targeted SMS campaigns have witnessed a paradigm shift in this direct channel to connect with shoppers.

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Creating customer experiences that drive ROI

Inside Retail

In a landscape saturated with marketing messages vying for consumer attention, personalisation has emerged as a beacon guiding brands to foster deeper connections with their audience. Approach every shopper in the most seamless, meaningful way along the path to purchase: at the right time, with the right message, on their preferred channel.

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