Remove tag virtual-reality
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How Nike’s AR hoodie brings the metaverse closer to the street

Inside Retail

The brand recently launched a hoodie designed to be worn with augmented reality (AR) components in real life, and on avatars in virtual environments. This allows the user to add effects such as customisable virtual wings attached to the hoodie. Embedded within the RTFKT x Nike AR Hoodie is a near-field communication (NFC) tag.

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Is Apple’s Vision Pro destined to be an AR flop? Or is it a game changer?

Inside Retail

Spatial computing refers to the fusion of augmented reality (AR), virtual reality (VR) and mixed reality (MR), and it provides the foundation for experiences in the metaverse. Consumers will be able to evaluate different pairs of skis, for example, and then visually wear the skis on a virtual reality course.

Shopping 130
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Fashion and retail are ripe for disruption: The promise of generative AI 

Inside Retail

When one looks at what the fashion industry has been experimenting with, the metaverse, non fungible tokens (NFTs), digital IDs, augmented reality and virtual reality are the main preoccupations that come to mind. It has so far had little experience with generative AI – but that could soon change. What’s next?

Fashion 245
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Amazon has disrupted retail but can they crack the hair and beauty market?

Retail Focus

The salon will feature augmented-reality mirrors allowing clients to virtually experiment with different colours and styles before taking the plunge with real-life treatments. . Last week the news broke that Amazon is launching its first high-tech hair salon in Spitalfields, East London.

Marketing 264
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From resale to recycled steel, Swiss watches adapt for the next generation

Inside Retail

Interestingly, although 40 per cent of consumers are interested in NFTs, mostly for their investment potential, 31 per cent of them still do not understand this virtual asset paradigm. Customers were able to virtually try on luxury watches through augmented reality on the Tmall platform. Data-based decisions.

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Squad shopping and self-improvement: Five consumer trends to watch in 2023

Inside Retail

Customers will be able to tap their smartphones to an NFC-enabled tag on each bag and access a personalised digital experience, including information about the item, exclusive content and services such as authentication, repair and sale. An example is squad shopping, where users collaboratively shop with friends in virtual environments.

Consumer 130
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Nicholas Street development opens fresh opportunities for Ipswich retailers

Inside Retail

That will lead into the cinema phase, with a couple of mini-majors in the form of bowling, karaoke, laser tag, virtual reality and kids play as an example.” “You’ll see that the majority of our tenants are going to be restaurants, they’re going to be coffee shops, grab-and-go offers, a bit of fast food,” says Hepburn.

Space 246