How Nike’s AR hoodie brings the metaverse closer to the street
Inside Retail
JULY 31, 2022
The brand recently launched a hoodie designed to be worn with augmented reality (AR) components in real life, and on avatars in virtual environments. This allows the user to add effects such as customisable virtual wings attached to the hoodie. Embedded within the RTFKT x Nike AR Hoodie is a near-field communication (NFC) tag.
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