Remove tag social-media-influencers
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Opinion: Are anti-body editing initiatives only skin-deep?

Inside Retail

Ogilvy, one of the most creative ad agencies in the world, announced recently it would stop collaborating with influencers who edit their body images. But it is yet another example of parachuting into a deep social issue and offering an easy, band-aid solution. The move has attracted applause around the globe. Passive vs proactive.

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Farewell, filters: Why brands aren’t worried about new photo editing laws

Inside Retail

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. Policing influencers. This] relates more broadly to the mother of all challenges for social networks – moderation.

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How beauty brands are powering growth on Tiktok

Inside Retail

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

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Analysis: How five luxury brands won digital fashion week

Inside Retail

But creating engaging digital shows is just half the battle: prior to the pandemic, Fashion Week was beginning to represent a massive influencer marketing opportunity, with backstage passes, front row seats, and exclusive parties prompting high-impact social content from bloggers. Burberry invites influencers to take a seat.

Fashion 147
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Four out-of-the-box influencer marketing strategies

Inside Retail

Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. For many content creators and their followers, the aspirational ethos of pre-pandemic influencer posts was replaced by emphasising social impact and authentic connection. influencers marked a 94 per cent YoY expansion.

Strategy 130
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The Evolution of Retail Formats: Adapting to Environmental and Social Forces

Retail Focus

The retail landscape has witnessed a remarkable evolution, driven by a complex interplay of environmental and social factors. Brands actively engage with their customer base, encouraging them to “tweet”, “tag”, and “review” their products to harness the valuable insights customers offer.

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From personalisation to platters: Q&A with In The Roundhouse’s Alyce Tran

Inside Retail

Alyce Tran is an entrepreneur, having co-founded personalised luxury maker The Daily Edited, before starting her homewares brand In The Roundhouse and joining influencer marketing firm LTK to help brands reach their target audience. IR: You’re also a brand strategist at LTK, which is a tool to help influencers work with brands.