How Nike’s AR hoodie brings the metaverse closer to the street
Inside Retail
JULY 31, 2022
The brand recently launched a hoodie designed to be worn with augmented reality (AR) components in real life, and on avatars in virtual environments. Embedded within the RTFKT x Nike AR Hoodie is a near-field communication (NFC) tag. We’re starting to see NFC tags emerge more in apparel. The tech connecting worlds.
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