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How Tag Heuer is evolving to stand the test of time

Inside Retail

Global watch brand Tag Heuer is gearing up to grow in Australia after going through a period of consolidation. Here, we speak with the brand’s general manager, Van Mulryan, about the new Tag Heuer boutique in Adelaide, the increased demand for luxury items and how her upbringing has shaped her career. What is the look and feel?

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How Nike’s AR hoodie brings the metaverse closer to the street

Inside Retail

The brand recently launched a hoodie designed to be worn with augmented reality (AR) components in real life, and on avatars in virtual environments. Embedded within the RTFKT x Nike AR Hoodie is a near-field communication (NFC) tag. We’re starting to see NFC tags emerge more in apparel. The tech connecting worlds.

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Covent Garden announces new Spring openings

Retail Focus

New openings include TAG Heuer, Chestnut Bakery, and Empresa while new brands joining the estate include Parfums de Marly and Vuori, further cementing Covent Garden’s position as one of London’s leading retail destinations. Iconic Swiss watch brand TAG Heuer has opened a new standalone store in London on 5 James Street.

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Melbourne Fashion Festival recap: High-low looks and next-gen talent

Inside Retail

From romantic and intricate handmade gowns from South Australian label Paolo Sebastian, to ’70s-inspired silk and velvet suits from emerging designer and former musician Anna Cordell, to fun and affordable styles from family-favourite retailer Kmart, this year’s PayPal Melbourne Fashion Festival had it all. Paolo Sebastian. Nungala Creative.

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Nicholas Street development opens fresh opportunities for Ipswich retailers

Inside Retail

That will lead into the cinema phase, with a couple of mini-majors in the form of bowling, karaoke, laser tag, virtual reality and kids play as an example.” The stall is now anticipating even greater sales through the summer season to come, when numerous activations and events are expected to draw crowds from across the city and even beyond.

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10 At-Show Marketing Tactics  

Trade Show Booth Companies - Trade Group

This not only saves time but improves accuracy, streamlining your post-event follow-up. Set up a themed photo booth or a creative backdrop that encourages attendees to take photos and share them on social media, tagging your brand. Share live updates, photos, and videos directly from the floor using the event’s official hashtag.

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Fashion and retail are ripe for disruption: The promise of generative AI 

Inside Retail

In the world of fashion, it has been speculated that it could be possible that future designs on the runways of London, Milan, New York and Paris, could come from generative artificial intelligence programs. An article from McKinsey & Co explores this idea in some depth. What’s next?

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