Coles taken to task over ‘discount’ promotions consumers don’t understand
Inside Retail
APRIL 24, 2024
Coles has the most confusing promotional labels, consumer advocacy group Choice said as it calls for supermarkets to make their tags clear and easy to understand for shoppers. Aldi’s ‘Aldi Super Savers’ tag also confuses consumers, unsure if the price is special or not.
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